For over 25 years, Michael Ray, the originator of Creativity in Business, taught the celebrated Personal Creativity in Business course. The course was offered primarily at Stanford University's Graduate School of Business – occasionally with colleagues including Rochelle Meyers and Jim Collins – but also in additional non-academic settings.

Over the years, it became clear that the program was having a profound impact on graduates. People who participated in the course seemed to have access to a deep source of energy and inspiration. They found new ways to collaborate and contribute to their organizations. They thrived on diversity, and treated others with compassion, acceptance, appreciation, and respect. As one graduate put it, "This is transformation that works and lasts."

Michael and his colleagues generated and collaborated on a number of related books and a PBS mini-series. Creativity in Business – named as one of the nine "Greatest Business Books Ever Written" by Inc. Magazine, provides excellent background into the foundations of the course.
In 1996, Michael Ray, Jackie McGrath, and colleagues adapted the content of the normally 10-week academic program for corporate use. The program was delivered within Clorox R&D, Abbott Labs, Charles Schwab, Hewlett Packard, and The Men's Warehouse with dramatic return on investment reported.

Since 1996, two cohort groups of professional educators, coaches, facilitators, and consultants were certified to deliver the CIB program. Many use the concepts and materials in their personal and executive coaching, or facilitate the program with companies, teachers and non-profit organizations dedicated to social change.

In 2008, during the last of these certification courses, a small team of individuals formed a new partnership, dedicated to bring CIB to corporate audiences. A number of engagements with biotech giant Genentech have helped to shape and hone the approach, tools, and their application for the business realities of the 21st century.

Since then, the program has been delivered in multiple formats to scientists, engineers, project managers, high-tech software engineers and production services staff, as well as sales and marketing groups, IT groups, and business portfolio strategists.
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